With NFTs acting as a bridge between brands and their communities, even though it is relatively new, more brands have started to utilise them at scale to explore their potential. 

Recently, the fast food giant McDonald’s Hong Kong unveiled McNuggets Land in the metaverse platform The Sandbox on account of celebrating the 40th anniversary of Chicken McNuggets.

Luxury fashion brands are notable for their metaverse endeavours. As the fashion world is more associated with trends, most of the renowned fashion brands, such as Gucci, Nike, Louis Vuitton, and Adidas, have joined the metaverse trend long ago and are coming up with interesting initiatives to attract audiences in the virtual world.

From Disney and Warner Music to Nike and Starbucks, many of the world's biggest brands have already jumped on the Web3 bandwagon. Particularly as NFTs represent a very strong potential for improving brand-customer relationships, the adoption of NFTs and their use cases is just multiplying by the day.

With the advancement of technologies in this fast-paced world, people's expectations are changing, and they are beginning to depend more on digital world communication. And to meet the customers’ preferences and expectations and enhance their experience with the brand, businesses are striving to leverage all the new innovations—from chatbots to generative AI—that hit the market.

Industry leaders are racing to make long-lasting impressions among their target market by striving to reshape the communication landscape between their customers and themselves by bringing out the digital revolution.

The buzziest topic in 2021 and 2022 in the tech industry is none other than the metaverse. And, particularly after Mark Zuckerberg adopted Meta as their

The feverish frenzy that once gripped everyone like a wave has perhaps died down. But that does not mean that brands have abandoned Web3 as was seen at Ad Age’s Web3 Marketing Summit held recently.

It is AI not Web 3 and all its wearables and collectibles that will have a lasting impact on the marketing landscape according to Coca-Cola. 

Metaverse is one big thing that no one could have missed discussing ever since Facebook announced its plan to change its parent company name to Meta.

Right on the heels of the launch of the H&M Loooptopia experience on Roblox in January, comes a new limited-time experience in the metaverse, showcasing an exclusive Stranger Things summer collection just for kids.

According to Gartner, 25% of people will spend at least one hour per day in the Metaverse by 2026.

In the year 202l, the Google search for the term "metaverse" multiplied by many folds, and everyone was excited about the transition of everyday activities to the metaverse. It meant different things to different people.

Artificial intelligence and the metaverse are both prominent technologies that have the potential to improve people's lives and increase the efficiency of many business processes.

Glamor comes to the metaverse. And how! The world’s first ever Metaverse Beauty Week is coming soon. It is a five-day festival featuring a whole bunch of beauty brands

Gucci and Vans have both built experiences on Roblox before, albeit separately. Now they are back there again – but this time, they are together.

Absolut Vodka goes again to Coachella – this time also on the metaverse! During a time when AI and ChatGPT put some serious concerns in the minds of people about metaverse – is it dead? Is it dying? Is this the end of metaverse? – Absolut Vodka returns to it for the second time!

Everyone thought it was phenomenal – a new, highly immersive experience that was going to take people beyond the current two-dimensional experience of browsing, viewing, working, socializing and interacting with others.

Roblox recently updated its rules with significant changes to its advertising policies in response to an FTC complaint. It includes the restriction on developers' ability to market to users under the age of thirteen.

The metaverse holds immense fascination for retailers – as the possibilities are truly mind-blowing!

Spotify, an audio streaming platform, is testing a new feature called "token-enabled playlists." It enables holders of non-fungible tokens to connect their wallets and listen to curated music.

Recur, the premier Web3 platform known for assisting major enterprises in launching innovative, multi-chain digital collectible experiences, recently announced the launch of RECUR Builder. Recur Builder is a new end-to-end, low-code, enterprise-grade Software as a Service (SaaS) platform.

Mailchain, the developer of the Web3 communication layer, has recently partnered with Unstoppable Domains, the leading provider of NFT domains. Mailchain users, new and old, can now send and receive messages using wallets with Web3 domains such as crypto, nft, x, wallet, bitcoin, and dao.

AesirX, a digital experience platform, recently released their Metaverse CMS to the open-source community. It is coming with privacy-first technology.

When it comes to digital innovation, Starbucks has remained a pioneer. Its latest Web3 Loyalty Program, named Starbucks Odyssey is one such novel attempt in integrating NFTs and blockchain technology into its existing rewards facility. With this move, Starbucks has officially set off on its Web3 Journey.

An Ethereum based virtual reality platform with 200,000+ monthly active users, Decentraland is a place to create, share, and monetize content and apps.

Decentraland, a 3D virtual reality platform, tweeted (@decentraland) on developing the Decentraland’s SDK 7, the next iteration. The goal of the Decentraland Software Development Kit (SDK) is to have an open protocol platform for creating Metaverse content—3D objects and scenes—by anyone, not just developers. Also, make it portable to any platform that adopts it.

Adobe announced a new service in Adobe Analytics offering a single common workspace to unify data and insights from all media types. Now championing metaverse and streaming media. This is billed as the true new generation omnichannel analytics product.

Adobe recently announced major updates to Substance 3D allowing developers to improve the immersive experience.