The 2023 edition of the marketing technology landscape is underway. Scott Brinker, HubSpot's VP of platform ecosystem, and Frans Riemersma of MarTech Tribe publish the MarTech technology landscape edition every year.

CPG giant Unilever is the first brand to strategically test the integration of Disney’s Audience Graph with the Trade Desk’s Unified ID 2.0 identity framework. The deal is one of several developments announced as part of the Disney Tech & Data Showcase that took place on January 25, 2023.

Augment Social Intelligence to Create Unique Customer Experiences

Acquia is a cloud-based provider of digital experience management solutions. Acquia announced the integration of its Digital Asset Management (DAM) solution with Drupal - an open source content management platform.

Hootsuite, a social media management platform, adds video entertainment app TikTok to its suite of social media management capabilities. Marketers can now use Hootsuite's tools to manage, execute, and optimize TikTok content along with their other social media platforms.