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IPG Mediabrands initiative towards standardisation in retail media space: a great move!
According to IPG Mediabrands, its Unified Retail Media Solution can determine which retailers deliver the most effective outcomes and automatically modify spending on the basis of that data to optimise retail media campaigns. Their clients from the CPG, gaming, and OTC industries have already beta-tested the platform. It currently has hundreds of audiences, with a goal of having 10,000 by the end of the year.
Retail Media – watch it take wings and soar!
One would think that Meta would have met its match in Alphabet or something. But no – its retail media!
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