According to IPG Mediabrands, its Unified Retail Media Solution can determine which retailers deliver the most effective outcomes and automatically modify spending on the basis of that data to optimise retail media campaigns. Their clients from the CPG, gaming, and OTC industries have already beta-tested the platform. It currently has hundreds of audiences, with a goal of having 10,000 by the end of the year.

With the advancement of technologies, the media landscape is changing, as are the audience’s viewing habits. Particularly with the emergence of streaming media, viewers got a myriad of options to choose from, which made a huge difference for people who had only a handful of stations to select and watch. And, more importantly, it provides them with the convenience of watching their favourite shows anytime and from anywhere.

In this digital era, people have a plethora of options online to get distracted by or choose the desired product

Google Analytics has been a powerful tool for businesses for years to gain better insights in order to make meaningful

In the media ecosystem, particularly for advertising on TV, it is critical for all parties involved to understand the users’ viewing

The popularity of CTV's viewership has skyrocketed in recent years. Statistics show the CTV market is projected to reach

In today’s digital arena, marketing dollars are gradually moving away from conventional upper-funnel media such as linear

Generative AI tools are changing the way people find information online, and no one can deny it.

Getting audience attention has become increasingly difficult for brands in today’s online world due to the insurmountable

To track conversions and optimize Bing Ads campaigns, Microsoft’s Universal Event Tracking (UET) tag has been of great help for advertisers.

With the deadline for the migration to GA4 from Universal Analytics 3 around the corner, marketers are keenly working on the

Having a strong marketing strategy is unquestionably important for bringing the business in front of potential customers. Businesses, particularly in digital marketing, must be strategic and spend time analysing

Funnels help marketers see the buyer journey – that is the process people go through while attempting to sign up for your online service

As part of its presentation at IAB’s NewsFront 2023, the streaming media company Roku introduced its latest ad products for

The ongoing battle between TV networks and YouTube further induced the media measurement debate.

TV viewership data ratings on an individual or household level are crucial for marketers for audience segmentation and re-targeting purposes.

After a 19-month suspension, Nielsen’s TV measurement stick has finally regained some of its clout after the Media Rating Council reinstated the company's national TV ratings.

Google has recently announced that the company will phase out four rules-based attribution models from Google Ads and Google Analytics later this year. The decision was made after the company noticed that these models were being adopted at ever-lower rates.

Google Analytics 4 (GA4) now provides regex support for event creation. It will help users create and modify events using regular expressions, or regex.

Acadia, the retail marketplace strategy agency, has recently released a report that highlights how conventional metrics give brands only a limited view of their Amazon DSP performance.

General Motors, with its zero-party data strategy, is attempting to make breakthroughs in the automotive industry.

Walmart Connect has recently partnered with Innovid to assist advertisers on Walmart's demand-side platform in delivering more personalized and interactive ad creatives for connected TVs.

Roku and Best Buy announced a new partnership under which the streaming platform and device company will gain access to first-party data from the electronics retailer. According to the announcement, Best Buy is now the sole seller of Roku-branded televisions.

Google Tag Manager has recently added the "Tag coverage summary" feature for users.

Disney Advertising, which owns ESPN and other outlets, recently held an unusual three-hour closed-door meeting with Nielsen executives, spanning key players from across industry segments, to discuss concerns about the accuracy of live sports ratings.

TikTok has added a new analytics feature, in its Reporting Section of the TikTok Ads Manager so the creators will now be able to track the performance of their creations. According to TikTok, you can “click any video to open up deeper insights, including frame-by-frame engagement, ad spending over time, audience breakdown, and even comment analysis by sentiment and theme”.

Meta app users will now be able to manage all their account settings – including advertising controls and preferences – in one centralized hub. The changes are part of the company’s strategy to regain dominance in the ad market.

Google recently announced that Google Optimize will be phased out on September 30, 2023. Optimize will no longer be available in any form after this date. It includes all versions (360 and Standard) as well as all integrations (browser and server-side, Universal Analytics, and Google Analytics 4).

In the forthcoming months, companies in the US will have to adapt to five new state-level privacy laws. This includes CCPA, the California Privacy Rights Act (CPRA, already in effect as of January 2023), and all the others going into effect in 2023; the Colorado Privacy Act (CoPA), the Connecticut Data Privacy Act (CDPA), the Utah Consumer Privacy Act (UCPA), and Virginia’s Consumer Data Protection Act (VCDPA).

In its first Creator Insider update of the year, YouTube announced a number of new analytics and display options.

Pinterest has announced its partnership with LiveRamp, a leading data enablement platform. With this partnership, it will implement data clean rooms for selected ad partners and enable brands to utilize their first-party data for ad targeting in a safe and secure manner.

Vidizmo, an enterprise video platform, now offers an "advanced user analytics report dashboard" to measure the effectiveness of the content. It allows users to identify the interactive elements of the video content and analyze the depth of their concepts through quiz and survey results.

Audiences are fragmented across channels. Between linear TV, connected TV, mobile, and desktop, it’s hard to get a single view of audiences.

Google Analytics 4 (GA4) recently added a new feature for its users. The new landing page report has been added to the dashboard. The landing page report will assist users in evaluating and optimising the effectiveness of their landing pages.

Retailers and e-commerce marketers were rejoicing at record sales during the Thanksgiving, Black Friday, and Cyber Monday seasons. Although the growth has been promising for bottom lines, some researchers suggest that all the holiday shopping traffic might not be coming from humans.

As part of Amazon’s new AWS for Advertising and Marketing initiative, it has launched a new service of Data Clean Rooms.

Google rolled out new updates to the Consent Mode. These are visible on the Google Ads conversion page. The new features will assist advertisers in configuring and troubleshooting Consent Mode.

Adobe announced a new service in Adobe Analytics offering a single common workspace to unify data and insights from all media types. Now championing metaverse and streaming media. This is billed as the true new generation omnichannel analytics product.