Although the rapid proliferation of digital channels has created a multitude of opportunities for businesses

Connecting with customers digitally is inexplicably crucial for any business in this competitive world to build a wider audience and gain their trust. And while scaling businesses, scaling up the advertising efforts for meeting various business goals and pivot quickly.

In recent years, data privacy concerns have only mounted. As an impact of this, the privacy regulations have become more stringent, with the General Data Protection Regulation (GDPR) and the California Privacy Rights Act (CPRA) being constantly updated. It makes the journey even more challenging for businesses to reach their target audiences.

Having a presence on YouTube, without any doubt, is pivotal in this quickly evolving digital landscape for businesses to expand their reach and get their products and services in front of their target audiences.

Google Analytics has been a powerful tool for businesses for years to gain better insights in order to make meaningful

The Cannes Lions International Festival of Creativity 2023 officially began on June 19, and the entire industry

Google has announced two new offerings for brands. One is an AI-powered AR Try-On process – which will give

In the past few months, AI has taken over the tech industry as Google and other companies have invented intriguing chatbots that respond to users in flexible conversations.

Google has been the world's most powerful player in the advertising technology space for years and years. Its advertising

The phenomenal success of OpenAI's ChatGPT astounded the technology world. The massive reach of ChatGPT

For years, brands have been using third-party cookies to target ads to the right audiences. But, with the

At the recent State of TV advertising conducted by Adage, among all the discussions that happened, the role of AI

With the deadline for the migration to GA4 from Universal Analytics 3 around the corner, marketers are keenly working on the

AI has become an essential component of the digital ecosystem in the last year, particularly since the launch of ChatGPT. From Microsoft to Snapchat, industry titans are developing new AI features for their platforms.

A few years ago, Apple, Google, and Mozilla all disclosed plans to gradually reduce support for third-party cookies in their web browsers in response to user privacy concerns.

Google Search keeps changing. It has a long history of algorithmic updates. As a result of the virality of

The unthinkable is happening. There is an unprecedented downturn in Google’s Ad revenues, its main money spinner in over 20 years!

In the coming months, Google plans to expand generative AI technology into its advertising operations.

Google recently released an early study report on how ads will perform when cookies are not used for ad targeting in its ecosystem.

Google recently announced the enhancements to Search Ads 360 and encouraged advertisers to migrate to the new platform before April 2024,

Google is reportedly developing an entirely new search engine in the face of increased competition from its rivals given the proliferation of AI technology. Under the project name Magi, the

In an interview with The Wall Street Journal, Google CEO Sundar Pichai affirmed that a chatbot with artificial intelligence would soon be incorporated into Google Search.

Google has recently announced that the company will phase out four rules-based attribution models from Google Ads and Google Analytics later this year. The decision was made after the company noticed that these models were being adopted at ever-lower rates.

On November 1, 2022, Google announced the sunset of similar audiences in Google ads.

Google Analytics 4 (GA4) now provides regex support for event creation. It will help users create and modify events using regular expressions, or regex.

Google Tag Manager has recently added the "Tag coverage summary" feature for users.

Google recently announced new tools to improve the performance of search ads using artificial intelligence.

The focus on the ad tech industry by legal authorities has widened a bit more. Last week, the ad tech industry saw a slew of noteworthy policy and privacy-related events. The CEOs of five major technology

Google's Display & Video 360 platform has announced new features to assist advertisers in planning, purchasing, and measuring connected TV (CTV) campaigns.

Google has reportedly begun testing a new desktop search page design that incorporates chat technology. Following the launch of and reaction to ChatGPT in December, Google CEO Sundar Pichai reportedly issued a "code red," recognising that the technology posed an immediate and significant threat to Google's search business.

The United States Department of Justice has just filed its second antitrust lawsuit against Google. It accuses Google of illegally abusing its monopoly over the technology that underpins online advertising. This new lawsuit, which seeks to force Google to divest parts of its online advertising business, is the first filed under the Biden Administration against the company.

Google recently announced that Google Optimize will be phased out on September 30, 2023. Optimize will no longer be available in any form after this date. It includes all versions (360 and Standard) as well as all integrations (browser and server-side, Universal Analytics, and Google Analytics 4).

Google recently released new Core Web Vitals recommendations that help users determine what to prioritize when time is limited.

Google has confirmed that the "December 2022 useful content update" is now complete.

Google and Meta's advertising market share fell below 50% for the first time since 2014, to 48.4% in 2022. That figure is expected to fall to 44.9% by the end of 2023.

Google Analytics 4 (GA4) recently added a new feature for its users. The new landing page report has been added to the dashboard. The landing page report will assist users in evaluating and optimising the effectiveness of their landing pages.

Google has recently added four new features to the Google Insights page.

According to Google, visual elements are the building blocks of the Google search results page that a user can perceive or interact with. But for a long time now, SEO analysts and marketers have found it challenging to focus on the core visual elements that will help them improve their site rankings and visibility.

A day after Google announced its continuous scrolling feature on Desktop, the search giant is now rolling out an all-new Topic filter for mobile.

Apple’s indefinite move to do away with IDFA or Identifier for Advertisers tracking threw a wrench in every marketer’s plan for 2021. Now Google is planning to roll out privacy sandbox in Android and phase out cookies, albeit gradually.

Google – announces the launch of the search Console Video Index Report.

Google rolled out new updates to the Consent Mode. These are visible on the Google Ads conversion page. The new features will assist advertisers in configuring and troubleshooting Consent Mode.

Google added several new features for the Performance Max campaign.