Google Ads Editor version 2.4 shines with new features, expanding the advertising potential for businesses

Connecting with customers digitally is inexplicably crucial for any business in this competitive world to build a wider audience and gain their trust. And while scaling businesses, scaling up the advertising efforts for meeting various business goals and pivot quickly.

In that context, Google Ads Editor, being a free, downloadable application, helps businesses considerably to manage and optimise their bulk campaigns effectively with its variety of tools.

Recently, Google unveiled its Ads Editor version 2.4, in which it added several new features and removed some. The new features can help advertisers in various ways to enhance the performance of their Google Ad campaigns.

Here is the list of the new features announced by Google.

Video asset repository: The video asset library will contain all of the videos used in the account.

Overview of multiple accounts: The "Overview" tab now displays an outline of all accounts.

Integration with Google Drive: The editor now supports exporting to and importing from Google Drive thanks to the integration. However, this release does not currently support Google Sheets.

Scheduled Post: Users are now able to schedule their posts to go live at a specific time.

Product and listing groups are editable: Product groups and listing groups can now be included and altered within Editor, in a dialogue that simplifies viewing and maintaining their tree-like structure for campaigns.

One YouTube Network: Because all Video campaigns now reach the YouTube Search and YouTube Video networks, these Editor options have been eliminated and the Video Partners option has remained unaltered.

Opt out of video enhancement: There is an additional option for Video campaigns that allows you to enable or disable video enhancements.

Download: Download now allows users to download previously downloaded campaigns, item categories, and enhance downloaded data, or a combination of all three options. Users can also schedule the download of a campaign or other types of items.

Deprecated Function: Google has removed the updated verification for geo-targeting and exclusion methods. The "Area of Interest geo-targeting method, according to Google, is basically deprecated. It is only permitted in Discovery campaigns. Furthermore, in Search, Display, Shopping, and Performance Max, the Don’t Care exclusion method is not permitted.

Keeping an eye on the new updates released by ad platforms is important for marketing teams to catch up with the advanced capabilities and features to streamline their campaign management and optimize their advertising strategies for better results.

While all of the new features in the new version of Google Ads Editor seem interesting, we see that the below features will be hugely impactful for businesses.

Video asset library:

With the consumption of videos increasing by the day among audiences, businesses are also peaking their investment in video marketing, and even social media platforms are coming up with new video ad formats. Considering this, we believe the video asset library feature is particularly super beneficial for businesses as it allows them to easily manage and organise their video assets within Google Ads Editor.

With this new feature, businesses will be able to efficiently upload, store, and oversee their video files, which will make it easier for them to create and optimize video campaigns. This way, they can streamline the process of accessing and utilizing video assets, save time, and enhance the workflow for businesses.

Scheduled post:

As this new feature will allow businesses to plan and schedule their ad campaigns in advance, it will significantly help marketing teams efficiently manage their advertising activities. Using this feature, businesses can schedule their ad campaigns to go live at specific dates and times and make certain that their ads are reaching the right audiences at the right moments.

This way, they can align their advertising efforts with specific events, promotions, or peak periods, boost campaign efficiency, and maximise their reach and impact.

Editable product groups and listing groups:

As this feature allows businesses to make modifications and optimizations to their product groups and listing groups within Google Ads Editor, it can significantly benefit businesses, particularly those with large inventories or complex product catalogues.

With the launch of this feature, Google eliminates the need for marketing teams to navigate through the Google Ads web interface to complete the process. This way, it will save a considerable amount of time and provide more control over the targeting of shopping campaigns.

In a nutshell, the new Google Ads editor features and capabilities are something marketing teams must pay attention to to enhance the efficiency of their campaigns, make more informed decisions, and maximize the impact of their overall marketing endeavours.