With the increased adoption of connected TV (CTV) and over-the-top (OTT) platforms among audiences, a significant number of brands in the market

With the advancement of technologies, the media landscape is changing, as are the audience’s viewing habits. Particularly with the emergence of streaming media, viewers got a myriad of options to choose from, which made a huge difference for people who had only a handful of stations to select and watch. And, more importantly, it provides them with the convenience of watching their favourite shows anytime and from anywhere.

In this digital era, people have a plethora of options online to get distracted by or choose the desired product

With social media evolving and becoming predominant for brands to meet users’ expectations in this digital-first world, social media platforms are proliferating. And everyone is striving to offer something different to make their platforms intuitive for audiences and beneficial for brands.

With the expansion of digital platforms and changing consumer preferences in recent years, the streaming video industry has

Due to the ease of access to an array of content options, CTV’s popularity among consumers is only growing. Although it is already known that CTV viewers are mostly younger generations, the data from eMarketer shows that older demographics are not an exception, and they are also gradually switching from traditional TV to CTV.

The usage of streaming services among audiences has phenomenally increased, especially post-pandemic. The convenience and flexibility it provides to watch hundreds of TV shows and movies anytime invariably attract audiences to shift towards it from traditional TV.

Lemonade has released its first brand campaign with three 30-second spots in a bid to position itself as a smarter and a more modern option compared to traditional insurance companies. Some of its competition includes the much bigger and larger Progressive, State Farm and Geico.

As technology advances, digital platforms proliferate, and the business world is being fuelled by innovations from AI to VR to Web 3. As an impact, audiences have a myriad of options to spend time on, and their expectations are just mounting.

In this digital age, technological evolution has been constantly happening, and brands are consistently seeking ways to leverage that to capture their consumers’ attention and drive business growth.

Although the rapid proliferation of digital channels has created a multitude of opportunities for businesses

Connecting with customers digitally is inexplicably crucial for any business in this competitive world to build a wider audience and gain their trust. And while scaling businesses, scaling up the advertising efforts for meeting various business goals and pivot quickly.

With the advancement of technologies in this digital age, customers’ expectations and priorities continue to shift. And in order to remain relevant to customers, businesses do need to focus on curating highly personalised customer experiences.

Having a presence on YouTube, without any doubt, is pivotal in this quickly evolving digital landscape for businesses to expand their reach and get their products and services in front of their target audiences.

The rapper Flo Milli and 7-Eleven have released a Slurpee-inspired song called “Anything Flows.” The song also features Kari Faux, 2Rare and Maiya the Don. 7-Eleven is also asking its fans on TikTok and Instagram to put their own unique twist and spin on this song – the best entries will have a chance to be included in a future re-mix of “Anything Flows”!

Hip Hop is 50 and Sprite is celebrating with QR codes and social spend. The beverage brand is diversifying its media mix in a bid to appeal to Gen Z and millennials and honor the 50th anniversary of hip-hop music. They have a 30-second ad spot that features Nas, Rakim, Latto and GloRilla on connected and linear TV.

Nike has launched “Airphoria” in Fortnite - a unique, first-of-its-kind gaming experience on Web3. Partnering with Epic Games on a multiyear deal, Airphoria is an effort to combine Nike’s iconic Air Max with the possibilities of the immersive Web3 world on Fortnite. 

Niantic, an augmented reality (AR) gaming company, has unveiled a new in-game ads product called Rewarded AR. Through this, players can engage with branded AR experiences that will un-lock in-game rewards. This is powered by Niantic’s AR development platform, 8th Wall.

The luxury brand LVMH has struck a deal with Epic Games on its digital journey to Creative Transformation.

Lululemon hosted a “Dupe Swap” in Los Angeles to promote its Align leggings this spring. At this event, customers could take their

Chick-fil-A’s cows are back and they are here to promote the trivia game that aims to help the chain’s rewards program

In the media ecosystem, particularly for advertising on TV, it is critical for all parties involved to understand the users’ viewing

The Cannes Lions International Festival of Creativity 2023 officially began on June 19, and the entire industry

With people having plenty of options in this digital world to get distracted by, finding and connecting with high-value

Hoka is launching its first and largest (so far) global integrated marketing campaign, after crossing $1 billion in sales.

In the past few months, AI has taken over the tech industry as Google and other companies have invented intriguing chatbots that respond to users in flexible conversations.

Santo Spirits is stepping into the world of Web3, in partnership with Trident3 and introducing a pioneering loyalty program

J. Crew is 40 years old! And in celebration of this milestone anniversary, J. Crew has launched an inaugural immersive

In today’s digital arena, marketing dollars are gradually moving away from conventional upper-funnel media such as linear

7-Eleven is doing a re-design on its Slurpee. The beverage now has bright and bold colors and a whole new vibe. It is a part of a

McDonald’s and Burger King are at war, thanks to an AI ChatGPT campaign!

In the wake of IOS 14 policy changes and many growing stringent privacy laws and the TikTok ban situation in the western

Ikea has a brand-new bag! Everyone knows its Frakta bag – and now Ikea plans to build 19-foot statues of its iconic Frakta bag in New York, Chicago

Two months after it brought the Hamburglar back, McDonald’s has brought another classic character back on the scene

Generative AI tools are changing the way people find information online, and no one can deny it.

Walmart is testing a whole bunch of new in-store advertising formats through Walmart Connect, the retailer’s U.S. advertising division.

Data restrictions and changes in the digital advertising landscape are increasing, and this trend will only continue as the digital

Cars.com celebrates its 25th year with a major re-design (its first ever), brand campaigns and a media mix that includes influencer

PrettyLittleThing, the fashion retailer for women is having their YouTube channel given a complete makeover the production agency

Gen Z is a large lucrative audience for beauty brands. Brands like E.l.f. Cosmetics are showing giants like Estée Lauder

Undeniably, with the wide adoption of streaming services by consumers, it has become super-popular in the space of entertainment

Cars.com has a new Logo and a campaign to complement upgrades to its website. The 25-year-old online auto marketplace is

The phenomenal success of OpenAI's ChatGPT astounded the technology world. The massive reach of ChatGPT

For years, brands have been using third-party cookies to target ads to the right audiences. But, with the

Be it a big national company or a local business, social media has become an essential part of business marketing strategies to connect

State Farm, the Insurance Company is here with ‘Gamerhood Challenge’ for the second time with bigger challenges and

On the one hand, generative AI is exploding and continues to capture the attention of consumers and marketers. As a result, tech titans are aggressively incorporating AI features into their platforms and developing their own AI tools.

Culture is at the center of marketing these days – and it can go either way depending on the way it is handled. There is sustainability

To track conversions and optimize Bing Ads campaigns, Microsoft’s Universal Event Tracking (UET) tag has been of great help for advertisers.

Although some big names in the industry have begun to scale back their experiments with web3 and the metaverse, many well-known brands such as

Restaurants especially fast food chains, want their customers to think of their apps the next time they want to get some burritos

Due to the convenience and flexibility it provides, CTV has grown significantly in recent years.

AI has become an essential component of the digital ecosystem in the last year, particularly since the launch of ChatGPT. From Microsoft to Snapchat, industry titans are developing new AI features for their platforms.

Creators are unquestionably changing the way digital marketing works, and collaboration between established brands and creators is only growing.

As part of its Disney100 celebration, Disney has launched a fabulous exhibition called Wonder of Friendship: The Experience. This is a pop-up exhibition with interactive areas built with themes from classic Disney films and character friendships.

A few years ago, Apple, Google, and Mozilla all disclosed plans to gradually reduce support for third-party cookies in their web browsers in response to user privacy concerns.

Spring is in the air and with it comes a whole lot of home and garden makeovers. Shoppers clamor at their favorite ecommerce sites.

Having a strong marketing strategy is unquestionably important for bringing the business in front of potential customers. Businesses, particularly in digital marketing, must be strategic and spend time analysing

Among all types of content, video continues to be the undisputed winner in terms of engaging internet users. Statistics show video marketing will continue to grow in popularity in 2023, with 86% of businesses using it in their marketing plans.

As social media continues to pervade our lives, influencer marketing has emerged as a critical strategy for brands seeking to reach their target audience

In this day and age of the digital world, competition is rife, and consumers have millions of options out there to get distracted. Getting a slice of the audience's attention has become extremely hard for businesses

The IAB NewFronts’ 2023 presentations kicked off in the first week of May. All the big names in the industry, from Meta, Snap, and Google to Roku and Peacock, participated and presented at the event.

One of the hot trends on TikTok is the “pick your card” where one person shows multiple cards of pieces of paper which has different destinations

As part of its presentation at IAB’s NewsFront 2023, the streaming media company Roku introduced its latest ad products for

While publishers and media owners are concerned about the impact of a cookie-free world, Graham Media, a local publishing group, recently tested Google's cookie alternatives to demonstrate how publishers might begin using new ad targeting tactics.

The growth of generative AI has been enormous in recent months. ChatGPT, the popular chatbot from OpenAI, is the fastest-growing app of all time and is estimated to have reached 100

The ongoing battle between TV networks and YouTube further induced the media measurement debate.

TV viewership data ratings on an individual or household level are crucial for marketers for audience segmentation and re-targeting purposes.

KBP Brands, a KFC franchisee, is expanding its SMS marketing capabilities across its 847 U.S. locations after testing its targeted mobile messaging in over 160 different cities late last year.

Disney Advertising and Kroger Precision Marketing (KPM), Kroger's retail media division, have recently announced their partnership. As part of the deal, KPM will share its first-party shopper data for targeting

In the coming months, Google plans to expand generative AI technology into its advertising operations.

A couple of Instagram posts by the influencer Dylan Mulvaney has caused all hell to break loose as it were. There is backlash online, all kinds of

America looks different now – no, not the buildings and the landscape, but the people!

Data: one of the most valuable resources available in today’s business world.

Google recently released an early study report on how ads will perform when cookies are not used for ad targeting in its ecosystem.

In spite of the uncertainty surrounding TikTok’s future in the United States, the company has been focusing more on its performance-focused offerings, particularly its Smart Performance Campaigns.

Google recently announced the enhancements to Search Ads 360 and encouraged advertisers to migrate to the new platform before April 2024,

The Ad Council is partnering with Amazon’s ad division to play music through Alexa to pave the way for parents / adults / care givers to talk to young people about their mental health.

Getting together a huge meal for the whole family during the holidays can be stressful. The endless meal preps and the actual cooking and serving.

Absolut Vodka goes again to Coachella – this time also on the metaverse! During a time when AI and ChatGPT put some serious concerns in the minds of people about metaverse – is it dead? Is it dying? Is this the end of metaverse? – Absolut Vodka returns to it for the second time!

PQ Media, the world’s leading provider of media econometrics, has recently released its research on global media consumption.

In today’s creator economy, Influencers are good for your brand. They bring the elements of social proof, credibility and trust to the mix. When the influencer is an authority or an expert in the field, it raises things to a whole different level.

Domino’s pizza has managed to turn cars into pizza ordering devices with Apple CarPlay – where an app turns the car’s infotainment system into a connected iOS device.

Google has recently announced that the company will phase out four rules-based attribution models from Google Ads and Google Analytics later this year. The decision was made after the company noticed that these models were being adopted at ever-lower rates.

Marketers! There is life beyond the Super Bowl. There! I said it! Sacrilegious as it sounds, it is true!

Ford has a new digital-only campaign, with the lines, “The best Ford ever. Is the one you call yours” And it is not a campaign that aims to sell Ford cars. But Ford Credit that finances the purchase of Ford and Lincoln vehicles.

Meta announced the testing of its two new ad types, manager partner ads and local inventory ads, during Meta's presentation at ShopTalk 2023.

Levi’s made a big announcement recently. They said that they are tying up with Lalaland.ai, which is a digital fashion studio that ‘builds models’ – customized models that are AI-generated.

Dark patterns are ubiquitous. And most marketers don’t even realize that they are responsible for them.

Attention is precious. Capturing it is not easy. Keeping it is a whole different game of chess. So content which not only attracts the attention of users, but keeps

AB InBev wins the Cannes Lions “Creative Marketer Award” this year - and they are the first brand to have ever won the award twice!

Procter & Gamble is a major player in the packaged consumer goods industry. In spite of having multiple options to reach target audiences, the US FMCG giant has now taken radio as their prominent choice.

Main Character Energy is a huge trend right now among Millennials and Gen Z. If your TG includes these two demographic groups, then you should know what it is and include it in your marketing strategy.

It has been rated as one of the three most-watched video ads. The 60-second spot is about a car and Zeus and his wife, who have had to move to Palm Springs.

Women’s history month is here! And what better way to celebrate it than have Miller Lite turn all old sexist beer ads into fertilizer! They are calling it the changing of “bad s#*t” into “good s#&*t”!

Nissan is introducing the new TikTok feature – the TikTok Now – into its campaign for the NCAA’s March Madness Basketball tournaments. Nissan comes back as the official sponsor of the NCAA’s March Madness this year again, with its all new Nissan Ariya as the official EV.

Levi’s celebrates the 150th anniversary of its most iconic pair of jeans, the 501, with a cinematic campaign, “The Greatest Story Ever Worn!”

Albertsons is unifying marketing for its two dozen grocery chains through a new campaign. Albertsons has taken this step eight years after merging with Safeway and five months after announcing a planned deal with Kroger

Liquid Death has launched a line of iced teas, in its own unique iconic way.

Tinder has always been known for hookups. Now in a big bold move forward, it is repositioning itself as a platform that goes way beyond hookups to meaningful relationships.

Lufthansa’s Ad campaign where it claimed that it was protecting the future of planet Earth, has been banned by the Advertising Standards Authority (ASA), the UK advertising watchdog. ASA has ruled that Lufthansa was misleading consumers, particularly about the environmental impact of flying.

March Madness is around the corner and Wendy’s campaign for it is built around its old, iconic, highly-nostalgic line “where’s the beef?” with a twist – Square’s the beef!

Molson Coors’s Miller Lite ran an ad with a cyclist pouring a random generic can of light beer on her face with a voice-over that said - “Light beer shouldn’t taste like water. It should taste like beer.”

Coca-Cola, the carbonated soft drinks giant is all set to tap into the AI arena for its marketing and digital communication. And that includes ChatGPT.

That’s how the Home Page of Innocent Drinks reads, the line sitting on top of a row of little brightly colored quirky hats on bottles!

The commercial from the premium dog food company, The Farmer’s Dog, has earned USA Today’s much coveted Ad Meter title as the top audience favorite in this year’s Super Bowl.

Nissan’s marketing team deserves kudos! Their campaigns for Ariya, their all electric crossover SUV are truly hitting the spot and keeping with the times.

Google's Display & Video 360 platform has announced new features to assist advertisers in planning, purchasing, and measuring connected TV (CTV) campaigns.

Social media app Snapchat has launched a new promotional campaign that capitalises on the uniqueness of its viral AR developments. The new ad campaign shows how its AR technology can alter reality in real time-and how much fun it can be.

Disney Advertising president Rita Ferro said in an interview ahead of the company's annual Tech & Data Showcase event for advertisers that Hulu's "full suite of ad products and services" will become available by July across Disney's streaming portfolio.

Google has recently added four new features to the Google Insights page.

When it comes to digital innovation, Starbucks has remained a pioneer. Its latest Web3 Loyalty Program, named Starbucks Odyssey is one such novel attempt in integrating NFTs and blockchain technology into its existing rewards facility. With this move, Starbucks has officially set off on its Web3 Journey.

HCL Unica marketing automation platform released its spring 2022 update to Unica 12.1.3. According to Unica, this update enables delivery of personalised engagements, that are easily built, customized, and executed.