With the dawn of May comes the Interactive Advertising Bureau’s NewFronts! The exciting annual four-day series of events gives digital advertisers a first look at all the latest digital content from the biggest names in media and entertainment.

Amazon is legendary – and everyone knows that. They are known for their massive product inventory and customer service that hits it out of the park every single time.

The Ad Council is partnering with Amazon’s ad division to play music through Alexa to pave the way for parents / adults / care givers to talk to young people about their mental health.

Amazon considers a takeover of movie theatre chain AMC. The shares of AMC Entertainment Holdings reportedly increased by more than

Acadia, the retail marketplace strategy agency, has recently released a report that highlights how conventional metrics give brands only a limited view of their Amazon DSP performance.

Amazon is planning to roll out a new TikTok-like shopping experience to its app for US customers. The new feature is aptly named Inspire. This will include a curated feed of short-form videos and photos to make it easier for users to discover and buy products.

As part of Amazon’s new AWS for Advertising and Marketing initiative, it has launched a new service of Data Clean Rooms.