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Snap's AR experiments are on the rise: will they unveil untapped marketing potential?
The surge of interest in employing augmented reality (AR) in numerous applications is only increasing among leading market players such as Google,
Increased generative AI elements in social media: how will it impact marketers?
From Microsoft to Google, everyone is racing to integrate generative AI technology into their platforms or create new AI tools as the technology is firmly holding the interest of the global tech ecosystem.
Marketers and Snap’s My AI – what brands need to know
Snap has big plans for AI-brd ads in its My AI Chat which it shared in its NewFronts showcase for advertisers. It said that it was testing out the idea of “sponsored links” in My AI – this is very similar to Microsoft testing ads in Bing Chat.
Snapchat's new brand campaign, illustrating the magic of AR
Social media app Snapchat has launched a new promotional campaign that capitalises on the uniqueness of its viral AR developments. The new ad campaign shows how its AR technology can alter reality in real time-and how much fun it can be.
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