As the NCAA 'March Madness' Tournament is around the corner, Twitter has released some new insights to assist marketers. It helps them tap into the surrounding conversation and maximize their brand’s reach among March Madness fans.

Marketers are sceptical that TikTok will eventually dethrone Twitter as the go-to platform for real-time reactions to the nation's most widely watched events, such as the Super Bowl.

Online publishing forum Medium, has now announced that it’s embracing the open source Mastodon platform. It will launch its own Mastodon community, named "me.dm," to support its authors and publications.

Following Twitter’s recent launch of the view count feature, the microblogging platform is now testing new formats to improve its placement and aesthetics.

Elon Musk's tumultuous Twitter takeover has prompted millions of users to flee the app into the warm, welcoming arms of alternatives. The search for the next big social media app is now on.