Having a presence on YouTube, without any doubt, is pivotal in this quickly evolving digital landscape for businesses to expand their reach and get their products and services in front of their target audiences.

At the recent State of TV advertising conducted by Adage, among all the discussions that happened, the role of AI

At the YouTube Brandcast event on Wednesday, YouTube announced that it was going to add 30-second unskippable ads to top-performing content watched on connected TVs. And TV advertisers now

Among all types of content, video continues to be the undisputed winner in terms of engaging internet users. Statistics show video marketing will continue to grow in popularity in 2023, with 86% of businesses using it in their marketing plans.

With IAB’s NewFronts 2023, the world’s largest digital content marketplace, having commenced on May 1, YouTube has rolled out new ad formats to its short-form feature Shorts as part of its presentation.

The unthinkable is happening. There is an unprecedented downturn in Google’s Ad revenues, its main money spinner in over 20 years!

YouTube has recently revealed that it will livestream all six stages of Coachella, one of the most popular music festivals in the world, for the first time.

Nissan’s marketing team deserves kudos! Their campaigns for Ariya, their all electric crossover SUV are truly hitting the spot and keeping with the times.

YouTube introduced the Cost-Per-Hour Masthead, allowing brands to purchase the platform's most prominent placement in a new ad format that will be on display during the Super Bowl.

In its first Creator Insider update of the year, YouTube announced a number of new analytics and display options.