A surge in the use of generative AI tools across the industry for a variety of purposes, from drafting human-like text to churning out compelling images, has piqued public interest as well as concern about their capacity to deceive people and spread misinformation, among other risks.

It is well known that tech giants—Google, Microsoft, Salesforce, Meta, etc.—are already in a race to develop advanced generative A.I. tools and incorporate AI features on their platforms to establish their advocacy in the AI space while finding ways to enhance the user experience with it.

In this digital age, technological evolution has been constantly happening, and brands are consistently seeking ways to leverage that to capture their consumers’ attention and drive business growth.

With the growing number of platforms in the digital realm, the customer touchpoints are just multiplying for businesses to focus on. This advancement, on the one hand, increases the customer’s expectations and, on the other hand, makes the marketing teams work more complex.

The popularity and use cases of generative AI technology are exploding, and the graph is only growing upward. From healthcare to marketing to retail to banking, everyone across various industries is leveraging this technology to streamline processes and improve performance.

The retail landscape, like everything else, is changing. With emerging tech like Web3 and generative AI in the picture, the changes are hugely disruptive and life-changing. There is a new digital-only generation that is gradually growing in spending power. That is also a generation that closely watches a brand’s position (either inferred or stated overtly) on various social, political and most importantly environmental issues, before buying from them.

The Online travel booking platform Booking.com has been bitten by AI. It has launched an AI trip planner that uses Open Ai’s ChatGPT, which is based on a large language model (LLM). This beta version is available only in the US and is meant to give customers a conversational and interactive experience when they plan their trips.

In recent years, data privacy concerns have only mounted. As an impact of this, the privacy regulations have become more stringent, with the General Data Protection Regulation (GDPR) and the California Privacy Rights Act (CPRA) being constantly updated. It makes the journey even more challenging for businesses to reach their target audiences.

Jennifer Lopez is Virgin Voyages’ chief lifestyle, entertainment and celebrations officer. Since she does not have the time to call all Virgin’s customers and co-ordinate trips, ‘Jen AI’ does it instead.

Following the phenomenal reach of ChatGPT, generative AI has seen unprecedented development and adoption in the tech world. Every big head in the industry, from Google and Microsoft to Adobe and Salesforce, began to incorporate new AI features into their platforms and unveil new AI products.

Publishing content that resonates with the target audience and drives ROI is not at all an easy game for any business, be it an enterprise or a small business.

A new survey found that customers preferred AI-generated slogans over the ones created by humans. AI created slogans for many big brands including Skittles, McDonald’s and others, and pitted them against the ones generated by humans. It was found that some of them were really clever and did much better than the ones that humans came up with. But some didn’t do as well.

AI is completely changing the landscape of everything that it touches. Some brands are using this emerging tech to transform their businesses. They experiment with video or ad copy.

Geoffrey Hinton, the man who is widely seen as the father of Artificial Intelligence quit about a month ago, after issuing a

With the popularity of generative AI exploding in recent months, tech giants from Google to Meta

For businesses today, to integrate the essence of DEI in their very fabric is essential for success and sustainability.

Google has announced two new offerings for brands. One is an AI-powered AR Try-On process – which will give

In the past few months, AI has taken over the tech industry as Google and other companies have invented intriguing chatbots that respond to users in flexible conversations.

GroupM, in its 2023 Global Mid-Year Forecast predicts a 5.9% growth in the international ad industry, despite the

Marketers today are forced to use AI-powered media buying on platforms while being skeptical if AI truly does what is best for the campaign

From Google to Microsoft to Salesforce to Canva, every tech company is racing to introduce new AI tools or incorporate generative

With generative AI's popularity unbelievably growing, the conversation around its capabilities has reached a crescendo

Just like every other industry, the advertising industry is also embracing the opportunities that generative AI technology brings

Getting audience attention has become increasingly difficult for brands in today’s online world due to the insurmountable

With the massive success of OpenAI's ChatGPT, the tech world's focus has shifted dramatically towards generative AI

Instacart has announced that it has started to roll out an artificial intelligence powered search tool that leverages ChatGPT

The phenomenal success of OpenAI's ChatGPT astounded the technology world. The massive reach of ChatGPT

With the viral reach of OpenAI’s generative AI tool, the concept of generative AI has gained phenomenal attention in the tech industry.

On the one hand, generative AI is exploding and continues to capture the attention of consumers and marketers. As a result, tech titans are aggressively incorporating AI features into their platforms and developing their own AI tools.

At the recent State of TV advertising conducted by Adage, among all the discussions that happened, the role of AI

Tako is the new AI Chatbot on TikTok. It aims to help serve relevant content to users and also be a source of more information for users.

AI has become an essential component of the digital ecosystem in the last year, particularly since the launch of ChatGPT. From Microsoft to Snapchat, industry titans are developing new AI features for their platforms.

The feverish frenzy that once gripped everyone like a wave has perhaps died down. But that does not mean that brands have abandoned Web3 as was seen at Ad Age’s Web3 Marketing Summit held recently.

The generative AI boom has had a profound impact on business operations. Particularly after the launch of OpenAI’s ChatGpt, AI has become the major trend, and everyone has been talking about this.

It is AI not Web 3 and all its wearables and collectibles that will have a lasting impact on the marketing landscape according to Coca-Cola. 

Metaverse is one big thing that no one could have missed discussing ever since Facebook announced its plan to change its parent company name to Meta.

Since the launch and popularity of ChatGPT, generative AI has been the subject of much hype in the industry.

One would think that Meta would have met its match in Alphabet or something. But no – its retail media!

Snap has big plans for AI-brd ads in its My AI Chat which it shared in its NewFronts showcase for advertisers. It said that it was testing out the idea of “sponsored links” in My AI – this is very similar to Microsoft testing ads in Bing Chat.

Few months ago, Microsoft announced Designer, a Canva-like web app. It can create designs for presentations, digital postcards, and other materials for social media and other channels. It uses user-generated content and OpenAI's text-to-image AI, DALL-E 2, to create designs, with drop-downs for further customization.

Artificial intelligence and the metaverse are both prominent technologies that have the potential to improve people's lives and increase the efficiency of many business processes.

Meta Platforms has seen a strong digital ad boost, with its first-quarter revenue exceeding analyst expectations.

The growth of generative AI has been enormous in recent months. ChatGPT, the popular chatbot from OpenAI, is the fastest-growing app of all time and is estimated to have reached 100

AI is the newest, smartest and the shiniest new kid on the block. It is ubiquitous and transforms everything it touches, like magic! Marketing is no exception to this.

In the coming months, Google plans to expand generative AI technology into its advertising operations.

Salesforce announced the integration of its CRM generative AI assistant, Einstein GPT, and its CRM data platform, Data Cloud, with Flow, the company's automation toolbox.

Beck’s, the AB Inbev-owned beer brand turned 150. To celebrate this, Beck’s didn’t look back on its long journey to celebrate but looked ahead.

It seems as if it is right out of a Sci-fi movie – and it is here! I’m talking about AI it appears to be all-pervasive.

With generative AI becoming the digital assistant for brands, the growth of generative AI tools has exploded in recent months.

Everyone thought it was phenomenal – a new, highly immersive experience that was going to take people beyond the current two-dimensional experience of browsing, viewing, working, socializing and interacting with others.

Levi’s made a big announcement recently. They said that they are tying up with Lalaland.ai, which is a digital fashion studio that ‘builds models’ – customized models that are AI-generated.

AI is slowly trying to find its level. Like water, it seems to flow to find new avenues; forge new paths and find its place in various receptacles. And it learns and adapts as it goes along, until it finds its spot and it settles, creating an oasis, as it were.

A few weeks ago, Coke announced that it was going to tie up with Bain & Company to explore the use of AI, creating a huge amount of anticipatory buzz in the industry and among its fan-base.

Microsoft has recently introduced an AI assistant called “Dynamics 365 Co-pilot”. It provides interactive, AI-powered assistance across all business applications that handle tasks like sales, marketing, and customer service.

Google and Microsoft are evidently moving forward with generative AI technology.

Google recently announced new tools to improve the performance of search ads using artificial intelligence.

Coca-Cola, the carbonated soft drinks giant is all set to tap into the AI arena for its marketing and digital communication. And that includes ChatGPT.

It has been reported that Microsoft had a conversation with an ad agency and revealed its intention to start displaying paid links within its search results on the new generative AI-powered Bing.

After months and years of creating a buzz about it, Salesforce has announced a teaser on Twitter that EinteinGPT will be introduced at the TrailblazerDX ’23 on the 7th of March 2023.

There are two main types of video ads: in-stream and out-stream. In-stream ads, also known as pre-roll and mid-roll ads, are displayed alongside a video. Whereas out-stream describes video ads that appear independent of any editorial video content.

It certainly appears that whatever can be automated with regard to how ad campaigns are planned or bought, will be.

The potential of AI-generated content has journalists and artists concerned. But as of now, marketers have expressed little anxiety about the advent of AI-generated content. In fact, many brands have embraced AI-generated ad copy and creative to power their ad campaigns.

Horizon Media’s e-commerce consultancy, Night Market, is launching an artificial intelligence tool, Neon, that plans and optimizes campaign investments across retail media networks such as Amazon, Walmart, and more. Neon enables in-campaign changes to shift investments among networks, products, and tactics based on predicted results.

ChatGPT as we know it has become the talk of the town, with several users engaging in conversational searches on this platform. The popularity of this chatbot has fueled the growth of AI-generative platforms.

Open AI, a generative artificial intelligence platform, recently announced the release of its newest 3D image model generator, Point-E. According to a paper published by Open AI, Point-E can produce 3D models through a diffusion method that works on point clouds.

According to Google, visual elements are the building blocks of the Google search results page that a user can perceive or interact with. But for a long time now, SEO analysts and marketers have found it challenging to focus on the core visual elements that will help them improve their site rankings and visibility.

As influencer marketing is expanding rapidly, several businesses are experimenting with new ways to leverage creator content.

It’s not just the most awaited movie of the year – Avatar – Part 2 that is trending. But also magic avatars generated from AI-art apps such as Lensa AI are going viral on social media. Powered by the open-source Stable Diffusion platform, this app allows users to turn their selfies into magic avatars.

In 2020, OpenAI announced GPT-3, an AI-based language model trained on trillions of words from the Internet that can coherently generate improvised text. Recently, the company has launched ChatGPT a conversational bot that produces intelligent text based on audience prompts.