Getting audience attention has become increasingly difficult for brands in today’s online world due to the insurmountable

Creators are unquestionably changing the way digital marketing works, and collaboration between established brands and creators is only growing.

As social media continues to pervade our lives, influencer marketing has emerged as a critical strategy for brands seeking to reach their target audience

Although influencer marketing and affiliate marketing work with different strategies, both have been ruling the marketing world lately.

Partnering with social media influencers to raise brand awareness, build emotional connections with their online community, and drive sales is quite common for DTC brands too.

In today’s creator economy, Influencers are good for your brand. They bring the elements of social proof, credibility and trust to the mix. When the influencer is an authority or an expert in the field, it raises things to a whole different level.

In recent weeks, a new trend known as "de-influencing" has gained momentum in social media with the massive trending of the hashtag "de-influencing."

Marketers seek longer-term relationships with influencers as well as influencer marketing agencies as influencer marketing matures. The change comes as marketers shift away from project-based approaches toward a longer-term vision. Nowadays, influencer marketing agencies have started to participate in strategy meetings alongside other agencies.

Japan is set to regulate stealth marketing, whether conducted offline or online. Stealth marketing is a practice that involves paying influencers or celebrities to advertise a product or service under the guise of a genuine opinion.

As influencer marketing is expanding rapidly, several businesses are experimenting with new ways to leverage creator content.