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Audiences flock to ad-supported streaming platforms. Brands, are you noticing?
With the expansion of digital platforms and changing consumer preferences in recent years, the streaming video industry has
Netflix plans to mend its ad tech: Does it make the game risky for advertisers?
Netflix announced a new partnership with tech behemoth Microsoft in July 2022 to amplify its advertising revenue on the online streaming service. However, after a few setbacks, Netflix appears to be considering other options, including buying or building its own ad technology.
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