Lemonade has released its first brand campaign with three 30-second spots in a bid to position itself as a smarter and a more modern option compared to traditional insurance companies. Some of its competition includes the much bigger and larger Progressive, State Farm and Geico.

Hoka is launching its first and largest (so far) global integrated marketing campaign, after crossing $1 billion in sales.

Gen Z is a large lucrative audience for beauty brands. Brands like E.l.f. Cosmetics are showing giants like Estée Lauder

Instacart has announced that it has started to roll out an artificial intelligence powered search tool that leverages ChatGPT

State Farm, the Insurance Company is here with ‘Gamerhood Challenge’ for the second time with bigger challenges and

The Harris Poll asked customers about their expectations and experience in buying a car and here are the results

Culture is at the center of marketing these days – and it can go either way depending on the way it is handled. There is sustainability

Black-owned media company executives had some very interesting points that they raised during the Ad Age’s State

Glamor comes to the metaverse. And how! The world’s first ever Metaverse Beauty Week is coming soon. It is a five-day festival featuring a whole bunch of beauty brands

Things were different when the Pandemic controlled our lives. People had no choice but to stay home – and streaming TV made a killing.

Everybody is talking about a bad recession and an economic downturn that is looming upon us. This has put most people on alert mode, with people choosing to limit their spending to just the essentials. Some people are cutting back on even that.