The first-ever digital human SDK hits the market—a way towards redefining digital experiences?

Published: July 06, 2023

min read

With the advancement of technologies in this fast-paced world, people's expectations are changing, and they are beginning to depend more on digital world communication. And to meet the customers’ preferences and expectations and enhance their experience with the brand, businesses are striving to leverage all the new innovations—from chatbots to generative AI—that hit the market.

In recent years, Digital human creation and integration for customer interaction have been gaining traction in the business world. Needless to mention, Samsung’s digital influencer Lil Miquela, LG’s AI-powered digital influencer Reah Keem, etc.

Recently, to ramp up the process of creating digital humans, UneeQ, a provider of digital human technology, announced the launch of its revolutionary SDK.

This software development kit (SDK) significantly accelerates the deployment of AI-powered digital human experiences into digital environments by brands.

UneeQ's new SDK joins a slew of other developer-friendly tools in enabling businesses to swiftly launch digital humans on web, mobile, and kiosk applications—often within hours.

Because these SDKs do not require intricate coding, brands can incorporate conversational experiences into their channels in just a matter of minutes, lowering the time it requires to test and realise value.

Gartner predicts that by 2026, 25% of people will invest at least an hour a day in VR activities. In the excitement of this significant shift, UneeQ's new SDK allows brands to effortlessly incorporate AI-powered digital humans into their AR or VR applications, giving them the tools for bringing their virtual worlds to life.

Why is the update important for CIOs and CMOs?

Gartner anticipates that by 2027, most B2C enterprises will allocate dedicated budgets for digital humans in metaverse experiences, with the Chief Marketing Officer (CMO) in charge.

It is undeniable that the metaverse is still in its early stages. And with the forceful wave of generative AI, everyone thought it was dead and that its era was over. However, with the innovations from certain brands like Roblox to use AI to make better metaverse experiences or the retail footwear brand Clarks’ announcement on re-entering the metaverse, it is apparent that immersive virtual experiences are still keeping audiences hooked, and the metaverse didn’t lose its craze among audiences.

As digital humans are pivotal for the metaverse and can help businesses in many ways, we see UneeQ’s launch of the digital human SDK as a notable announcement. And, possibly, following UneeQ, many others may come up with such kits, which in turn will lead many businesses to actively use digital humans in various ways.

And we believe it is critical for brands in this digital era to begin focusing on utilising digital humans in a meaningful way, and here are the reasons why we feel so:

Firstly, as digital humans can understand natural language and interpret customer intent, they can provide relevant responses to users and create a more human-like conversation. This, in turn, will help businesses provide a more personalised and interactive customer experience compared to other traditional customer support channels. As a result of this, businesses can boost the customer experience and satisfaction levels.
Digital humans can have conversations with thousands of customers at a time and provide real-time responses without compromising quality, which is quite unimaginable when it comes to human employees. Thus, while using digital humans, the scalability of businesses can be phenomenally increased, which prevents them from hiring and training a large customer service team. This, in turn, will help businesses save money and improve operational efficiency.
As Digital humans can gather valuable data such as their preferences, common questions, etc. during customer interactions, businesses can use it to gain meaningful insights into customer behaviour and pain points. By using the knowledge acquired, Businesses can refine their marketing strategies, improve their products and services, and enhance the overall customer experience.
Incorporating digital humans into various aspects of a business will enable them to provide customers with innovative and interactive experiences. This, in turn, will assist them in differentiating themselves from competitors and standing out in the crowd. Consequently, they will have a high chance of creating a distinctive brand voice, increasing reach, and attracting relevant audiences.

In simple words, in our opinion, UneeQ’s launch of the digital human SDK is all the way towards driving the process of exploring, experimenting, and unlocking new opportunities for businesses in the digital landscape while enhancing customer experiences.

Author

Pete Johnson

Pete is a MarTech expert guru with a knack for getting diverse MarTech solutions work for brands. He has a wealth of experience in working with a plethora of MarTech platforms that dive Personalized Omnichannel Experiences. When he's not at work, you can find him playing basketball or listening to jazz.